You might have gotten a passing grade for producing a good single, but how do you grade in your digital music promotions?
It’s no longer the wave of the music industry- it’s practically the only way to succeed in today’s music industry. Yes, MySpace, Twitter, Facebook, and etc is all the rave, and you need to join the bandwagon or not even bother at all, but it’s far more than having a social profile. Digital music promotions is all about SEO (search engine optimization) and cross promoting across various online outlets. It’s about blogging and being blogged about. It’s about P2P networks and online music stores. There’s so much to digital promotions, and if you think it’s one-dimensional and all about Myspace & Facebook, then you’re in for a rude awakening.
Here’s a few factors to grade your digital music promotions strategy:
1. If you Google search your name, your record label, or the title of your single/album, do you come up first on the searches or at least in the first page? If not, then you have NO online visibility and this is a dead end for your digital promotions strategy. Let me prove you in this. Do a simple Google search of the following phrases and you’ll see how a small number of companies dominate the first page on the Google search: “Music Marketing Company,” “Publicist in Atlanta,” “Atlanta Music Labels,” and “Fashion Marketing Companies.” There’s about 50+ other industry related key phrases that we dominate, but no need to list all of them here. How did we do it? Well, that’s another conversation. The point is that you need to be highly visible in the search engines.
2. Speaking of online visibility, what type of buzz have you built online? Do you have any writeups online? Is your music circulating the online music download circuit? Is it easy to find you online?
3. If someone were to surf the various online DJ networks and music boards, would they find your single?
4. Have DJs included your single in their online mixtapes, podcasts, and streaming stations?
5. How many different sources are you using to promote your music? Remember, the key in marketing is frequency. A DJ is more likely to gravitate towards your single if they notice that it’s being promoted among different sources. It’s called “buy-in” and you need a lot of it in this industry.
6. Are you just running through these social networking sites or are you cultivating a meaningful database of potential fans?
7. Is your Widget going viral? If you’re not familiar with using Widgets in using promotions or about Viral Internet Marketing then chances are that you failed on this factor.
8. Do you have a mechanism for capturing the email addresses and mobile numbers of those who listen to your music or visit your page?
Based on your answers above, what grade would you receive on your Digital Music Promotions Report Card? Anything less than a “C” means that it’s time to go back to the drawing board. A grade of a “B” means that you’re probably on the right track, but there’s still a lot more work to be done in order to secure profitable sales levels.